Media Release: Everyday Power Campaign Ends with Flourish of Social Engagement
For immediate release
(St. John’s, NL—December 4, 2017) The Coalition of Persons with Disabilities NL (CODNL) celebrates the finale of its #EverydayPower social media campaign today. Over 25 publicly submitted video and photo stories were selected as daily features, sharing individuals’ lived experience with disability and challenging stereotypes toward disability in the province.
CODNL received overwhelming response to the campaign from those who enthusiastically shared their Everyday Power by highlighting positive aspects of their everyday lives. The month-long campaign’s reach was far and wide with posted content earning over 250,000 social media engagements across Facebook, Twitter and YouTube. Everyday Power video stories alone received over 3,000 minutes – or 50 hours – of watch time on YouTube!
CODNL Executive Director, Emily Christy, explained, “This entire campaign was built around the importance of not seeing persons with disabilities as ‘diminished’ or ‘inspirational’ – these are individuals who live and thrive, who face barriers every day and who deserve full inclusion in their communities. We are extremely encouraged by the interaction levels we have seen with our social media campaign, because every person reached is an opportunity for us to encourage attitudinal change toward disability. We aren’t going to change attitudes with one campaign, but we hope to change the story that is told about our lives.”
The most popular video of the Everyday Power series came from Danielle Broomfield of Clarke’s Head, Gander Bay. In the video, Broomfield, who is an amputee, is doing outdoor home repair. She commented, “This video is about having determination to overcome limitations as an amputee. People oftentimes assume that because I only have one arm there are many things that I am not able to do. But I tap into my everyday power and I use my determination to fuel everything I do.” Broomfield added that her story challenges both disability and gender stereotypes. “Not only is this a job that people don’t expect to see an amputee doing, but it’s also a stereotypical job that you expect to see a man doing. But I have a determination to live and enjoy the life I have been blessed with, disability included.”
A theme that arose in the Everyday Power campaign was living and thriving with non-visible disabilities. Disability stereotypes impact the lives of individuals with “invisible” disabilities, such as autism, epilepsy, mental illness, diabetes, chronic pain and auto-immune diseases. Emily Mayne of Hopeall, Trinity Bay, lives with fibromyalgia and submitted a photo collage showing her in yoga poses by the ocean and crafting a piece of art in her workshop. The caption reads “My Everyday Power is embracing creativity and yoga while conquering each day with pain.” Mayne expressed that because non-visible disabilities are not as easily recognized, it’s important to consider that many types of disabilities exist, so that all people are offered full inclusion in society.
“Everyone’s disability is unique and special to them, and that brings unique challenges that only that person can truly appreciate.” Mayne continued, “I think that with this campaign, people will start to realize this. No one disability is necessarily worse than someone else’s, as each is so unique to each person who has to experience the physical and mental challenges that accompany it.”
Along with members of the public, community champions and social media influencers also joined the #EverydayPower conversation, such as Paralympian Katarina Roxon, who added her voice to the campaign with a meaningful story of how she, herself, shows her Everyday Power. Roxon tweeted her own personal experience, stating, “My #EverydayPower is being myself and getting others to dream big. I use my disability to help push me forward in life, and share to others that anyone disabled or able can achieve any dream they have in life.”
Emily Christy concluded, “We’re thrilled our campaign was such a far-reaching success. We recognize the many individuals who shared their lived experience and stories of Everyday Power in an effort to help shift attitudes about disability and build truly inclusive communities. We’re grateful to everyone who engaged in and shared our campaign, as well as our sponsors and the media for lending their valuable support. Together, we’re breaking disability stereotypes and that, too, is an Everyday Power.”
To learn more about the Everyday Power campaign, visit www.codnl.ca/everydaypower.
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Communications & Research Coordinator
Coalition of Persons with Disabilities – NL
T: (709) 722-7011 | E: firstname.lastname@example.org